An online event is more difficult to keep people engaged than an in-person offline event. During an online event, audiences might easily become distracted.
If you don’t engage your audience, you’ll have a harder time generating customers or accomplishing your event’s goal.
Getting someone’s undivided attention is difficult. People can now be distracted by text messages, e-mail, or other notifications on their laptops, which adds to the difficulty.
As a result, here are some virtual conference engagement ideas that organizers can use to boost engagement rates.
Give away a free eBook
Offering free eBooks to your audience members is a great approach to engage them and helps the organizers establish authority. If any of your presenters are also authors, you can give away their eBooks to those who sign up.
This will encourage your target audience to sign up for your event and provide them with something to anticipate.
Attendees should have access to a replay and a slide deck
As the organizer, you should collaborate with the presenters to make sure that the slide decks are ready for the audience.
You can make the slides and replays available to members who are unable to attend the session due to unforeseen circumstances. This allows attendees the opportunity to hear their favorite keynote speakers.
It also allows organizers to stay in touch with members who were unable to attend the live events. You may then send invitations to future events to these people or include them in your mailings.
Offer Coupons on the Internet
Giving discount coupons is a certain way to win the hearts of your target audience. Offer discount vouchers from the sponsors or exhibitors to the audience members.
This also provides an opportunity for your sponsors and exhibitors to interact with potential customers.
Polls
Because polls are simple, effective, and quick to administer, they are an effective approach for piquing attendees’ attention.
You can use surveys to have guests rate the sessions and polls to focus the conversation on certain topics. During their online session, speakers can also hold a quick poll.
Make a schedule
To run a successful virtual event, you’ll need an immersive agenda. Giving the event an interactive plan can help you provide value to the guests and improve the overall experience.
If you’re hosting a pharmaceutical conference, for example, the agenda must include themes and sessions relevant to nurses, doctors, and other pharmaceutical businesses.
Make use of social media
Every organization must carefully employ social media as a critical tool. Organizers can boost event registrations by using social media sites such as Facebook, Instagram, and Twitter.
Furthermore, you may increase participation by creating Facebook groups to which you can post regular event updates and where participants can socialize.
Contests to Host
Hosting a contest may appear to be a foolish concept, yet it is an effective way to capture people’s attention and keep them interested by igniting their competitive instincts. Before publicizing the contest, you as the organizer must choose its specifics and prize.
In addition, organizing a contest in the middle of an event is an excellent way to keep people engaged.
Encourage communication
Getting people to communicate is a great method to get them interested in what you’re doing. The “Ask Us Anything” booth is a terrific conversation starter that encourages attendees to interact with you.
It also allows you to stay one step ahead of any problems or misunderstandings that may arise.
The information booth can assist organizers in turning consumer complaints into opportunities to improve customer service.
You have a plethora of options for engaging with your target audience. As a result, you must be willing to try out new concepts.
